The Age of Your Arteries

The Age of Your Arteries campaign aims to inform the nation on how risk factors such as smoking and an unhealthy diet can lead to atherosclerosis, the furring up of the arteries, and what you can do to turn back the clock on atherosclerosis in order to improve cardiovascular health.

Did You Know

Cardiovascular disease is the UK’s number one killer¹

More than one in three people die from cardiovascular disease¹

32% of men and 24% of women die before the age of 75 of cardiovascular disease¹

Atherosclerosis is the build up of fatty plaques in the arteries and is the main underlying cause of cardiovascular disease²

As part of the campaign, the Age of Your Arteries atheropod – a simulator ride– is currently touring throughout the UK providing people with the opportunity to embark on a journey through the arteries.

Pod

The atheropod will visit the following locations
during summer 2007;
London, Cardiff, Birmingham, Liverpool, Glasgow, Derry/Londonderry
View when and where the atheropod will be

Make your pledge
People around the country are making a pledge to improve the age of their arteries through lifestyle modifications such as smoking cessation, healthy eating and increased physical activity. Today, we urge you to show your support for the campaign and make a pledge to improve the age of your arteries

The Age of Your Arteries Campaign is provided by AstraZeneca,
supported by

H·E·A·R·T UK

The British Cardiac Patient Association ,

two of the major charities in the UK fighting to improve the lives of people with cardiovascular disease.

References:

1. British Heart Foundation Statistics Website. Accessed May 2007
http://www.heartstats.org/datapage.asp?id=713
2. Lusis AJ. Atherosclerosis. Nature 2000;407:233-41.

P12518, June 2007